The book of the month is… MEGATECH: Technology in 2050 What will the world of technology look like in 2050? And how will it affect the way we live? These are the big questions explored in this book, written by Daniel Franklin, a collection of thought-provoking insights which imagine how big developments in technology might…
The book of the month is… Pre-suasion, written by Robert Cialdini, explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. Cialdini outlines his research into the pre-suasive impact that environmental, verbal and emotional stimulus can have on people’s decision making and does so in a way…