The book of the month is… Pre-suasion, written by Robert Cialdini, explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. Cialdini outlines his research into the pre-suasive impact that environmental, verbal and emotional stimulus can have on people’s decision making and does so in a way…
The company gave me a public speaking course in which we are dealing with various issues and knowing some of the world’s leading experts. Among the books we are using there is the book of this month. The book of the month is… Influence: The psychology of persuasion, written by Robert Cialdini. Psychologist and marketing…