Posts Tagged “bookOfTheMonth”

Pre-suasion

Pre-suasion

The book of the month is… Pre-suasion, written by Robert Cialdini, explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. Cialdini outlines his research into the pre-suasive impact that environmental, verbal and emotional stimulus can have on people’s decision making and does so in a way…

Go Top