The book of the month is… Pre-suasion, written by Robert Cialdini, explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. Cialdini outlines his research into the pre-suasive impact that environmental, verbal and emotional stimulus can have on people’s decision making and does so in a way…
The purpose of strategic management is to “elicit the present actions for the future”, integrating mechanisms for change
Work, to achieve results, has to be thought through and done with direction, method and purpose