Archives: 26 Aprile 2018

Tip-62

Tip-62

Get better every day… and measure it!

Sell with players… a business model for the partner’s channel

Sell with players… a business model for the partner’s channel

The first 2018 Siav sales meeting for clients took place in Bologna 2 weeks ago, inside the beautiful Lamborghini’s museum. The event was aimed at our direct customers, the company’s main business model. Thinking about it I started asking me: if it had been turned to partners how was it supposed to be? What is…

Tip-61

Tip-61

It’s not people that run the business, it’s system. People simply manage the systems

Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

The company gave me a public speaking course in which we are dealing with various issues and knowing some of the world’s leading experts. Among the books we are using there is the book of this month. The book of the month is… Influence: The psychology of persuasion, written by Robert Cialdini. Psychologist and marketing…

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