The book of the month is Distribution Channel written by Julian Dent, heads VIA International, a consultancy that helps corporations and franchisers manage their distribution channels. Distribution represents about 50% of the activities of almost every industry and is critical to a company’s success. Distribution is about accessing and servicing markets and customers, controlling brands, creating differentiation,…
The first 2018 Siav sales meeting for clients took place in Bologna 2 weeks ago, inside the beautiful Lamborghini’s museum. The event was aimed at our direct customers, the company’s main business model. Thinking about it I started asking me: if it had been turned to partners how was it supposed to be? What is…